In this episode I interview Joe Nobody who shares one of the most unusual (but incredibly effective) marketing strategies I have come across to date. We also talk about why he prices his books higher than most other indie authors.
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My apologies for the poor audio quality, we could only reach Joe on the phone.
– Joe wrote a guide which evolved into a book. He had no intention of becoming a writing and didn’t even know what Amazon was.
– Thought no one would want a Kindle version of his first non-fiction book but put it out anyway and next thing he knows he is one of the top 100 books in the US.
– Prices all books at $9.99 as that is how he sees the value of the book, is not concerned with the price of other books.
– Spends a lot on editing, beta readers, proofreaders. Very worthwhile.
– Analyses what is popular at the time, for example, soccer or golf.
– Builds this into the character.
– Contacts blogs in the field and sends them promo copies, asks for reviews, promotione etc.
No prereleases, no lining up reviewers.
1. Have a marketing plan before writing the book
2. Round out the book with interesting things (trending)
3. Invest heavily in your book. See it as a business, make sure you have the capital for editors, proofreader, designer. Estimates you should have $1500 you are willing to invest, you might have some left over.
“People say that I am too much business man and not enough artist”
Tip for new writers:
Invest in your book – it is like a business, be prepared to spend on it.
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