Stephanie is an author and coach who focuses on encouraging authors to think BIG. She’s appeared in numerous major media outlets over her writing career, and has spoken to some of the biggest names in the publishing world (the people who have sold hundred of millions of books). I talk to her about how you can think bigger, and what that might mean for you writing career.
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Tom Evans Interview – Tom was interview in episode 53 of the show, he recommended that I interview Stephanie.
Bryan Tracy – Interviewed in Celebrity Author Secrets.
Jeffrey Archer – Also interviewed in the book.
Daily Express – Article about Stephanies boot camps
Report by Stephanie on writing a bestselling book.
Celebrity Author Secrets Book
Stephanie wrote this as she was in a competition to finish a book before a friend. She is a coach to authors and is always being asked “How can I sell more books?” She decided therefore to talk to those who have sold tens of millions of books. Long term, big players, almost all traditionally published (self-publishing is catching up! These guys have just been around for a while!). All of these authors started well before self-publishing was what it was today.
The book is targeted at anyone who wants to sell more books. It is applicable to both traditional authors and self-publishers. It found that despite many big authors in the book saying that they don’t treat writing as a business, it is clear that they really are just by the way that they act. Stephanie also found that they are all people who keep going, and show a huge amount of emotion resilience.
Stephanie is an author coach who focuses on helping authors get great results by focusing on thinking big. This is done by focusing on media coverage in order to turn themselves into a ‘celebrity author.’ She has a strong focus on changing the often found mindset of an author that marketing is a dirty word.
Stephanie spent many years struggling as a literary fiction author, and taught creative writing at Oxford. Throughout her career she has found that anything teaching authors is too focused on writing and not focused enough on marketing. Stephanie feels passionately that authors have to work on marketing because that is the only way to get people to read their books.
After leaving Oxford, and become disillusions with writing for the traditional world, she stopped writing for five years, and set up a consultancy helping others to write books. She didn’t think that books made money, and after a divorce she needed to.
A health scare encouraged her to write a book that would be something she could leave behind if the worst happened. This scare caused her to take risks that she wouldn’t have normally taken. She brought out “Millionaire Women, Millionaire You” – a self-published work. The result was phenomenal. Print on demand wasn’t around so she had t print and fulfil the book herself. She also had an ebook version which she gave away in order to get people on her email list, which she would then sell her seminars though.
“People abstain responsibility think that the publisher will do it for them,” Stephanie says. The reality is that even if you have a publisher they are not going to do that much for you (unless you are already a big time author). Just because the publisher gives you a “marketing manager” doesn’t mean anything! Obviously, if you don’t have a publisher, it’s all down to you.
No one likes someone who goes into a room and starts shouting about their book. First you must work out who you book is for, and then go and work out where those people hangout online. This process tends to be easier for non-fiction authors, but it is still possible for those doing fiction. Also consider, not just those readers who are interested in your book, but who are interested in you as an author. Don’t underestimate how interested people are in your life itself.
When you have found those people, go and answer their questions, mentioning your book whenever appropriate. Don’t just talk about your book, be a friend, be a trusted authority, and people will want your stuff.
There is no silver bullet in advertising and you need to test you adverts. Create an advert and then see how it is working, and adapt. You will have assumptions about what you potential audience wants, be prepared to find out that these are totally wrong.
Stephanie also believes that just sticking to internet marketing is thinking small. If you have a print book you can try and pitch traditional media. Stephanie has reached huge audiences through her appearances in some of the largest papers in the UK. Think about what they want, can you write an article for them? What can you pitch to them that they will love…
Stephanie says, “You are missing a trick if you aren’t going to the traditional media.”
As a non-fiction author Stephanie makes a lot of money outside of the books themselves, often using them as lead generation for the seminars.
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