Digital marketing is important for authors and Kevin is the digital marketing director for a 1,500 employee company. While a new author he knows what he is doing when it comes to branding yourself and your book online. In the second half of the show we also talk about how to create and launch a book if you are on a budget.
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The Most Effective eBook Marketing Options with Kevin Leigh
Voice Dream – digital text reader
Lift – Habit setting application
Brand Yourself – Clean up your internet image
Beginners guide to SEO – SEO is important for ebook marketing both on Amazon and your own website. Worth learning about this.
The Other 8 Hours – How you could be spending your time more productively
MailChimp – Good way to send emails to everyone you know when you have written the book.
Writing with a Busy Job
Was writing with a full time job, just got up an hour and a half earlier to write. Managed to put together the book despite working 10 hours a day. To proof the work as he goes Kevin saves the text to Dropbox and uses the Voice Dream application on a cell phone to have it read back to him digitally. Kevin uses the drive to work to listen to the text and uses a tape recorder to mark corrections. Really excellent for picking up errors in the text as the digital reader reads everything, errors and all. Kevin works in digital marketing, which gives him an excellent knowledge when doing his ebook marketing.
You must have a personal brand around your name. People will Google you and judge you. If you own your own space you get to make a great first impression. Clean your profiles around the web, don’t have any photos of you drinking alcohol online – inappropriate photos can put people off you instantly.
Owning the .com of your domain is important. If it hasn’t been sold yet, buy it. As a secondary consideration if your book becomes popular you should buy the name of the book as a .com as well. If it’s not available you can buy something similar, or approach the person who owns the domain to see if they want to buy.
Setting up a Site
– IXHosting inexpensive and allows installation of a WordPress site. WordPress seems to be the winner if you are not an expert web developer (we also use WordPress for the RSP site).
– There are thousands of free templates for WordPress which can make a great looking site. You can customize these to look like your books. Brand consistency is super important so match the site to your work.
– WordPress isn’t complicated but the start can be difficult – ask someone you know who knows about this stuff to get you set up. You’d be suprised how many people in your network might know how to do this.
Content on Site (and SEO)
– When you write a post, put it on twitter, this can be good for encouraging a Google to give you a better ranking (do this with ‘shortlinks’ from Goo.gl to post your content).
– Regular content is important, post it as often as you can, but more importantly don’t go months without posting something.
– A better ranking means you can rank for terms that your audience will be searching for, for example “young adult supernatural thriller”.
This is where you pay for advertising on Google. It is a way to draw people to your website to purchase your book. This can be an expensive form of ebook marketing.
1. Start to type a Google search and see what it comes up with automatically.
2. Write down the ones that relate to your work (the long ones are better).
3. Buy Google adverts for that and they will appear when someone types in that combination of works. From there people might click them and buy the book.
(Kevin details this process in much more detail in the interview).
Budget Book Launches
Ebook marketing for launching a book doesn’t need to be expensive. You can start with very little and then use the profits to reinvest in the book to make it better. Even small amounts of money can be used to improve the book, $50 can buy marketing or a decent premade cover.
Kevin managed to get a very good deal on an editor from Odesk who did the editing for $350 total for a 100k+ word novel.
He also found a great deal on a cover designer – recommends looking for up and comers as they’ll often work for less.
Google Docs is a free place to write and edit a novel.
As you can see, everything (from ebook marketing to editing) can be done for less if you spend the time looking for a good deal. Be careful to check references before agreeing to work with someone.
“Roadblocks are just excuses wrapped up in pretty packaging”
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