In this interview, I bring back onto the show Angela McConnell to talk about everything that has been going on since we last spoke six-months ago. We talk about her decision to pursue an ambitious new writing project, and how she plans to use it to build a loyal fan following.
We don’t go into depth in this interview about Angela’s background. Please check out the previous two interviews, linked to above.
Update since Last Interview
It has been six months since I last spoke to Angela for an interview. A lot has happened in that time. Six months ago, Angela was mostly focusing on her romance pen name, but since then has become more involved with a sci-fi series that she has ambitious plans for.
The sci-fi series stemmed from a short story that Angela had written, but never planned to do more in. After receiving much positive feedback on the short story she decided to expand it into a bigger project.
When I last talked to Angela she had a plan to put out five books in one romance series, before pursuing any marketing on the series. Currently there are three books in the series, and she also has a related series of short stories in the works.
Since starting the sci-fi series the romance has taken a bit of a backseat. Angela finds it easier to focus on one thing at the time, and once the current sci-fi series is more out of the way, she intends to return to the romance books.
Angela has also changed her marketing strategy since last time we spoke. As mentioned, initially she wanted to wait until five books were out, but now she wants to pursue some Facebook ads with just three books, so she can test the market and see what the response is.
With her romance series, Angela decided to set a pre-order date, and she found that that really motivated her to get the book done, and really get it out on time. (Amazon ban you from the pre-order system for a year if you don’t meet the deadline!).
The Sci-Fi Series
The series opens with a 5,000 word short story, which will be available free everywhere. After that there are 5 longer short stories (episodes), that are about 12-15k each.
Angela has a very detailed plan about how the series will be launched. Much of this plan has been inspired by Mike Anderle.
From the first short story, Angela hope to get people on her email list, as well as a Facebook group for people who want to be on her street team. People who sign up will get the book early and for free.
This seems like a lot of stuff being given away, but Angela is playing the long game. This whole series will help her develop a fan base that she will have for future works.
The free book goes out on Monday to people who subscribe, and then later in the week it releases wide as a paid book.
There are three main ways that Angela plans to drive traffic to the entry point to the series (the 5,000 word short story).
Facebook Ads – something she has been researching, and has set aside a small daily budget for.
Affordable book promotion site
Organic social media outreach
Angela hopes that the combination of these three streams will be enough to kick off the series.
Is there something that you have been pursuing but not pushing forward? What can you test through a low budget promotion?
Would setting a pre-order date be a good way to motivate yourself to finish a project?
“A lot of the people who are doing really good are just plunging forward!”
“Nobody wants to make Amazon mad…”
“Unless you tell people where to go, they will not find it”
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