In this weeks interview I talk to bestselling author Elle Casey about how effective perma-free (making the first book in a series free) has been for her books. We talk about how she gets such incredibly high read through rates from one book to the next as well as how she manages to write a new book each month!
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The Effectiveness of Perma-free with Elle Casey
War of the Fae (Book 1) – The perma-free book in her series.
Elle’s post on KBoards about her perma-free read through rates – have a look at the percentages!
iTunes (and how much it sucks)
She was inspired by Amanda Hocking and how fast she wrote books. Elle was inspired by this and just decided to write her first book – she completed it in 6 weeks. She had never written fiction before in the book format, but had been writing in other areas for a long time (non-fiction, letters etc).
Elle currently writes a book a month and has done for the last two years. Being able to produce books at such a rate means that you can experiment with different marketing techniques like perma-free without sacrificing too much of your revenue.
Getting the Start
Despite reading Amanda Hocking’s article about approaching book bloggers, but had very little luck, they simply didn’t want to read an unknown author. A few later came around to help her when a few finally got to her book. Heard about the effectiveness of KDP from KBoards and connected with other authors. Credits KDP with launching her career, but now has come back around to book bloggers as now she has success they are reading her work.
Elle says that the reason she got her start was a combination of many things KDP, bloggers, Facebook marketing, covers…
Support from those around her
At the start she was working a full time job as well as having a prolific writing career. She says her family were vital in making this possible, by supporting her and helping her make the time to write.
Elle has had an enourmous amount of success by making the first book in her War of the Fae series. She has written other series though and she doesn’t pursue the perma-free model with them. This is simply because the sales are doing fine without it. War of the Fae went through a KDP free run and it totally failed – after that she decided to try perma-free.
Why does she get such a great read through rate?
Cliffhangers – Elle doesn’t believe she is using cliffhangers, but her readers seem to disagree.
Small books, small prices?
Elle says that it can be effective to break a longer book up into short segments and sell them individually – it is more expensive for readers but it is their prerogative. You can combine all the segments and sell it for less at the end, but still segments can be profitable.
Writing in Multiple Genres
Always writes one book at a time – stays in one world as it makes the writing process faster.
Elle’s books are very character driven so when she switches to writing a new book she just imagines the characters and sees what they are up to. She finds it very easy to just switch to writing a new book.
She sees some crossover with readers, especially true between her YA books. In other areas she sees no crossover at all – for example between romance and fantasy. This is one of the many things that allows Elle to write so much and experiment with perma-free and other strategies.
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