In this weeks interview I talk to Leeland Artra. We talk about his breakout success with the Goldren Threads trilogy. Later in the show we talk about marketing, and we go into some serious depth: measurements, ratios, affiliate tracking etc. It’s jam packed with info and is probably an interview you’ll need to listen to more than once to get the most from!
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What does it take to become a bestselling author? – Recent blog post by Leeland
Melissa Foster – Indie author who says you should set up your website as an author, not as your book.
Fatcow – Cheap webhosting
Social Oomph – Make your social media marketing more productive and efficient.
Ebook Tracker – Tracks ebooks price and sales rank on Amazon.
Took Learning to Write Seriously
Started reading everything he could find about writing a good book. He also took a huge number of fiction books that he read and liked and then analysed them based on what he had learned from his non-fiction reading about how to write. Spent four to give months doing this. At the same time started reading about how to market a book.
Started following all the authors that he admired and just saw what they did for marketing. Realized he needed to establish an online presence like they did. Even had an internet service put together reports about where these people interact most online.
Established many presences online – website, Facebook, twitter etc.
Measure your Marketing
Ratios are incredible important:
How many books sold divided by how many people looked at the book. This is called a ‘conversion rate’ and it is incredible important to focus on this. This ratio indicated how well you are ‘converting’ your visitors into buyers.
Ratios are nice as the apply whether you are selling millions of books or tens of books.
Using Amazing Affiliates to Find out who is Buying
Setting up yourself with an Amazon affiliate account will tell you exactly where all your sales are coming from. You can set up different links for different places so you can see exactly which adverts are being effective.
If you are marketing you should be carefully monitoring what is being effective and what is not.
Ebook Tracker is a great way to see how your books are selling. You can also use it to track other peoples books so you can see what marketing is being effective for them.
Tip for new writers:
Five-hour energy drinks for getting your book done.
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