In this episode of the podcast I talk to Johnny B Truant and Sean Platt, hosts of the Self Publishing Podcast and authors of the new book “Write. Publish. Repeat.” We talk about a the importance of putting the work in and managing your time properly. This is going to be a fantastic episode for those who are struggling to see their writing as a business.
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Hugh Howey interview - Hugh appeared on their show for episode 23.
Author Marketing Club - Great resource for book promotion.
Wattpad - Free books/stories.
Pixel of Ink – Free and bargain ebooks.
Podiobooks – Free serialized audiobooks.
Email newsletter services: MailChimp is free, I show you how to set it up in my free course on making an author website. Skip to part 11 if you just want to set up the mailing list (you’ll need an existing website to place the sign up form on though).
If you can be discouraged then you are probably not right for self publishing. You have to go at it hard and keep going if you want to make it. There is no magic button.
You can accelerate your growth by being will to adapt and grow.
Johnny and Sean are very careful about how they use there time. They track everything and see their time as being a resource that can be ‘spent’ on different projects – whether that is writing, editing, promoting etc.
See your book as inventory. Don’t be precious about it as a wonderful piece of art, see it as a product that you gave to sell.
90% of the time we would say the best promotion you can do is writing another book. If you don;’t think you have another book in you then the odds are seriously stacked against you succeeding.
If you have one book, you can write a free short story that leads into the main book. Put a call to action (“Hi there, buy my main book”) in the back of this short story. This free book is called a “funnel” as it takes people into the main book. Free things are a great funnel as they lead people into the free book. From there go to a 99cent book in the same series, then go to $4.99.
Find websites (like Pixel of Ink) that can promote your book for free, these will help find out about your book.
Bundle your books
Having the offer of a bundle with the rest of a series at the end of the first book (free or not) can be a great way to give the reader something (discounted books) and encourage them to buy.
“We want to do the 20% of activities that will get us 80% of the results” – JBT
“[Your book] is inventory … if you think of it that way you’re going to do a better job of dealing with it” – SP
“Pure artists who refuse to sully their hands with business will get trampled like Mufassa under the stampeding Gazelles” – SP
“Good marketing is just very fluid communication” – SP
“Perfect is the opposite of done” – SP
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