Libbie was my first ever guest on RSP, and in this episode we look at everything that has changed for her and the industry over the last 18 months. In that time she has quit her job, started another pen name, and become a successful full time author. Libbie has also recently signed a deal with an Amazon imprint publisher, so we talk a bit about how that deal came about, and what it will mean for her career.
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Libbie’s website – http://libbiehawker.com/
First episode of RSP with Libbie – Listen to the first ever episode of RSP when I first interviewed Libbie.
Libbie on publishers – The blog post that we talk about in the show.
Latest book – http://amzn.to/1D58Yym
Gotta Read It! – Libbie’s book on writing an effective blurb
Action Steps from this Episode:
There has been a lot of praise coming in for the “action steps” style show notes so today I am going to focus on these today. If you like/dislike them, let me know in the comments below.
– Techniques for marketing that might work in one genre, might not work in another. However, there are often ways to adapt this, and make it work for you. Try to stay somewhat current with a general overview of the self-publishing industry, rather than just your genre. Popular blogs and podcasts will help with this.
– Want to know what genres are popular with readers? Go to BookBub.com, click on their author section, and see what lists have the most subscribers. You might well be surprised.
– If you are struggling with work/life balance try and work out a way to separate yourself from the work environment. This can be a separate room in the house, or even just something that will hide your computer away (an antique desk is what Libbie uses, but a draw could do just as well!).
– Remember: If a book flops, it is not game over. Libbie’s latest did not do well at release. Don’t write a book off just because it doesn’t do well immediately, keep thinking about your pricing and promotion options. You have already invested a ton of time into the book, so don’t let all of that go to waste.
– What is your long term marketing plan? A “launch” is fine, but what will you do after that? What are you going to do promotion wise over the next six months?
– Does your long term plan include a publisher? Even if you a passionately pro self-publishing, being a hybrid author can be a boost to your audience, and you might find that those new readers spill over to your self-published titles.
– How effective are your blurbs? These are absolutely vital to converting visitors to your books page to a sale. Five steps (expanded in Libbie’s book, link above): 1) Tell them who the main characters is, 2) Tell them what the main character wants the most, 3) What stands in the way of them achieving that goal, 4) What are they willing to do, or must do, to achieve that goal, 5) What is at stake (crucial part, as the reader needs to know there will be a satisfying conclusion).
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